The Super Bowl 2021 is the largest sporting event on the planet, featuring the Kansas City Chiefs and the Tampa Bay Buccaneers. This year, in addition to the anticipation for the game’s outcome, the halftime moment is also eagerly awaited, featuring musical performances and specially crafted ads.
The list of advertisers for the Super Bowl 2021 sees significant omissions. Historic brands in the halftime minutes of the NFL final, such as Coca Cola, Pepsi, or Budweiser, will not be present this year. Hyundai also joins the absentees, explaining its decision based on “marketing priorities, the schedule of upcoming launches, and what we believe is best for the management of our resources.”
However, General Motors takes part in this media event to reaffirm its commitment to electric mobility. The star of the ad is comedian Will Ferrell, who takes on the challenge of traveling from the United States to Norway in an electric car with the aim of ending the Nordic countries’ supremacy in the sale of plug-in vehicles.
