The automotive industry is undergoing a transformation towards sustainability, driven by the growing demand for eco-friendly solutions without compromising performance. A prominent example of this evolution is the launch of the CEAT SecuraDrive CIRCL sustainable tire, developed in India with up to 90% eco-friendly materials.
What is the CEAT SecuraDrive CIRCL Sustainable Tire?
The SecuraDrive CIRCL is a passenger car tire that stands out for its high content of sustainable materials. Available in two variants, one with 50% and another with 90% bio-based content, this product represents a significant step forward in eco-friendly mobility.
Developed at CEAT’s research and development center in Halol, Gujarat, the SecuraDrive CIRCL combines eco-conscious design with high performance, targeting environmentally aware urban drivers.
Technological Innovations of the SecuraDrive CIRCL
This tire incorporates three key innovations that position it as a leader in sustainability:
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Biopolymer Inner Liner: Reduces emissions during manufacturing, contributing to cleaner production.
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Glycerol-Based Accelerator: Replaces petroleum-derived accelerators using a bio-based alternative.
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Carbon Black-Free Conductive Solution: Maintains electrical safety and performance without using carbon black, a material traditionally associated with negative environmental impacts.
These innovations not only enhance the product’s sustainability but also comply with the safety and performance standards required for passenger car tires.
Benefits for the Consumer
The SecuraDrive CIRCL offers multiple advantages for drivers:
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Superior Performance: Excellent grip and durability, ensuring safe driving under diverse conditions.
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Eco-Friendly Commitment: Helps reduce the carbon footprint, allowing drivers to choose a greener alternative without sacrificing performance.
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Modern Design: Attractive aesthetics that complement urban vehicles, combining functionality with style.
These features make the SecuraDrive CIRCL an appealing option for drivers seeking a balance between sustainability and performance.
Availability and Pricing
The tires will be available in September 2025 through CEAT’s authorized dealer network. Prices start at ₹8,999 for the 50% sustainable content variant and ₹12,999 for the 90% sustainable content version.
This pricing strategy aims to make sustainable technology accessible to a wide range of consumers, encouraging the adoption of eco-friendly solutions in urban mobility.
