Honda announced on Monday the sales targets in the United States for the Prologue, an upcoming electric SUV that will use General Motors’ Ultium hardware.
The automaker said in a press release that it initially aims for 70,000 annual sales for the Prologue when it launches in 2024. However, the Prologue will not be available nationwide, at least not immediately.
Instead, Honda will also take a conservative approach, initially focusing on EV-friendly states such as California, Texas, and Florida, and then expanding sales to other states as infrastructure and consumer interest grow.
After the launch of the Prologue, Honda stated that it will introduce additional electric models in the second half of the decade based on its own e-Architecture, with production in its North American factories.
However, Honda has not disclosed which automaker will build the Prologue. Production could potentially go to GM’s factory in Spring Hill, Tennessee, which is set to build the 2023 Cadillac Lyriq electric SUV. Spring Hill might also manufacture an electric vehicle for Honda’s luxury brand Acura, based on the same platform as the Prologue.
GM seems interested in making Spring Hill a hub for electric vehicle production. A joint venture battery cell plant with supplier LG Chem is already under construction there, adding to a new second plant in Ohio and two more at undisclosed locations.
In a joint statement confirming the project in April 2020, Honda and GM also hinted that the Honda Prologue could have a version of GM’s Super Cruise driver-assist technology. This would likely be the first time Super Cruise is offered on a vehicle from a non-GM brand.
