At CES 2025 in Las Vegas, Faraday Future offered an in-depth look at its new FX sub-brand, aiming to deliver more affordable electric vehicles (EVs) while diversifying its portfolio. This strategic move highlights the company’s ambition to reach a broader audience and establish itself as a major player in the electric vehicle market across various segments.
Accessible Models for a Growing Market
Faraday Future confirmed plans to launch two primary models under the FX sub-brand: the FX 5 and the FX 6. The FX 5, priced between $20,000 and $30,000, is targeted at budget-conscious consumers looking to adopt sustainable technologies without breaking the bank.
The FX 6, a larger and more versatile model, will be priced between $30,000 and $50,000. Both vehicles will offer fully electric powertrains as well as extended-range systems, including hybrid variants with gasoline engines. These details, initially introduced during an investor presentation in September 2024, were reiterated at CES, underscoring the company’s commitment to these projects.
A Minimalist Approach to Production
Faraday Future revealed that the FX sub-brand will adopt a “low-asset” production model, similar to the approach previously used by Fisker Automotive. By relying on external partners for manufacturing, the company aims to reduce costs and expedite development timelines. While this strategy promises efficiency, it also presents challenges, particularly in maintaining quality and meeting deadlines.
A Third Model for an Exclusive Audience
One of the most intriguing announcements at CES was the introduction of a third model in the FX lineup: a minivan called the Super Uno. This vehicle targets a more exclusive demographic described by Faraday Future as “leaders and visionaries,” including celebrities, high-profile entrepreneurs, and influential public figures. This premium positioning sets it apart from the mass-market FX 5 and FX 6.
With the Super Uno, Faraday Future aims to offer a sophisticated alternative in the electric minivan segment, potentially competing with models like the Volkswagen ID.Buzz. Press materials at CES showcased camouflaged prototypes of both the FX 6 and the Super Uno. While the FX 6 resembles a crossover, the Super Uno adopts a classic minivan profile, blending functionality with luxury.
Next Steps Toward Production
Faraday Future also shared updates on the development status of its new models. The Super Uno is currently undergoing regulatory homologation tests in the U.S., with a full model reveal expected in Q2 2025. Additionally, the company plans to begin pre-production of at least one FX model by the end of the year, contingent on securing the necessary funding.
Since September 2024, Faraday Future has raised $60 million in new financial commitments. However, this amount represents only a fraction of what is required to bring multiple models to market. Financial constraints remain a significant challenge, especially given the company’s history with its flagship model, the FF 91—a luxury electric SUV with a base price of $309,000.
Lessons from the Past and Future Challenges
The FF 91 was initially unveiled as a prototype at CES 2017, but it wasn’t until August 2023 that the first customer models were delivered. This years-long delay highlights the difficulties Faraday Future has faced in scaling production and fulfilling its ambitious promises.
With the FX sub-brand, Faraday Future is betting on diversification and affordability to overcome the financial and operational hurdles that have defined its journey so far. If successful, the company could solidify its position as a key player in the competitive electric vehicle market in the years to come.
