Ferrari is set to make headlines once again as the first production Ferrari Luce, known as Chassis 0, prepares to go under the hammer during Monterey Car Week. Created in collaboration with the prestigious Ferrari Tailor Made program, this one-of-a-kind vehicle is expected to become one of the most sought-after collector’s cars of the year.
Auction experts estimate the unique model could sell for more than $1.1 million, reflecting both its exclusivity and its historical significance as Ferrari’s first production electric vehicle.
A One-of-a-Kind Ferrari Luce
Rather than delivering a standard production model, Ferrari has transformed the first Luce into a showcase of craftsmanship and personalization.
Working alongside the Ferrari Design Studio, the Ferrari Tailor Made division developed a bespoke specification inspired by the concept of light. The vehicle features a striking Semi-Gloss Mother-of-Pearl finish designed to alter the way light interacts with the bodywork, creating different visual effects depending on the viewing angle.
Additional exclusive touches include custom-designed wheels, bespoke brake calipers, a white-backed Ferrari emblem, and an interior trimmed in Le Mans metallic leather with elegant Grigio Corvara accents. To further distinguish the vehicle, Ferrari added a dedicated identification plaque confirming its status as the very first production example.
The Ferrari Luce has already sparked debate among enthusiasts thanks to its bold styling and its role as the Italian automaker’s first fully electric production model. While opinions on its design remain divided, its historical importance is undeniable.
A Landmark Model for Ferrari
Ferrari expects the Luce to eventually account for around 20% of its annual sales, making Chassis 0 a landmark vehicle that represents the beginning of a new chapter for the legendary manufacturer.
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RM Sotheby’s Expects Strong Collector Interest
The auction will be conducted by RM Sotheby’s, which has described the sale as a once-in-a-lifetime opportunity for collectors. The auction house believes the vehicle could fetch approximately $1.1 million, with all proceeds benefiting the Ferrari Foundation.
That valuation is far from unrealistic. The Ferrari Luce already carries a starting price of around $640,000 before any customization. Combined with its status as the first production Ferrari EV, its unique Tailor Made specification, and its historical significance, Chassis 0 is expected to command a substantial premium among collectors seeking true exclusivity.
