Ford takes a bold step into the Asian market with the Bronco New Energy, a medium-sized electrified crossover manufactured by JMC-Ford exclusively for China. This model will be available in two variants: 100% electric EV and EREV (electric with gasoline engine support), with a starting price of $32,500 for the basic EREV version.
Key Features of the Bronco New Energy
The Bronco New Energy aims to compete directly with Chinese giants such as BYD, Nio, and Jetour, capitalizing on the growing demand for off-road and eco-friendly vehicles among young Chinese consumers. According to early impressions from local media and the YouTube channel Telescope, the vehicle offers an ergonomic and versatile experience, with options such as a camper-style roof, perfect for weekend outdoor getaways.
The EREV model combines a 1.5-liter turbocharged four-cylinder engine with a 43.7 kWh battery, while the full EV version comes with approximately 105 kWh of capacity, driving both axles with electric motors. This allows the Bronco New Energy to maintain the brand’s off-road spirit, though with some limitations in power and refinement compared to other high-end electric SUVs in China.
Although performance in EREV mode may generate noise and vibrations, the overall reception is positive, highlighting its design and its focus on an audience seeking a flexible electric vehicle without sacrificing adventure.
Will it reach other markets?
For now, the Bronco New Energy is limited to the Chinese market, mainly developed by Jiangling Motors (JMC), Ford’s local partner. Although this version is not expected to reach the United States or Europe, the model serves as a innovation lab for Ford, showing how the brand experiments with electrified vehicles adapted to regional tastes and needs.
If you are interested in exploring similar models or finding your next electrified SUV, you can visit YaCarros, a reliable vehicle buying and selling portal where you’ll find both electric and hybrid options, ideal for those seeking innovation and efficiency.
