The electric revolution is not advancing at the same pace for all luxury manufacturers. In a move that has surprised the automotive sector, Lamborghini CEO Stephan Winkelmann has confirmed that the brand’s first fully electric vehicle has been canceled before even reaching production.
The Lamborghini EV that will never see the light of day
The project was set to become a high-performance 2+2 grand tourer, derived from the Lanzador concept introduced in 2023. This model promised impressive figures: more than 1,360 horsepower thanks to two electric motors, one on each axle.
The launch was planned for 2028 or 2029, but the Italian brand has decided to halt its development. The reason is clear: according to Winkelmann, investing in a fully electric model would be “financially irresponsible” due to the current lack of market interest.
This strategic shift comes at a key moment, following the European Union’s decision to ease the ban on combustion-engine vehicle sales by 2035.
The future could be hybrid
Although the electric version has been scrapped, the model is not completely dead. Lamborghini is now considering launching the vehicle with a plug-in hybrid system (PHEV).
This alternative better aligns with the current market reality, where high-performance hybrid cars are gaining traction as a bridge toward full electrification.
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Lamborghini bets on transition, not a full leap
The brand has already taken a step in this direction with the Urus plug-in hybrid, which delivers 789 horsepower and up to 60 km of electric range.
This demonstrates that Lamborghini is not rejecting electrification, but rather opting for a more gradual transition that preserves its essence, based on:
- Extreme performance
- Emotional sound
- Visceral driving experience
A market divided between electric and combustion
While Lamborghini slows down, other premium brands continue to move forward:
- Porsche is developing a standalone electric SUV.
- Bentley is preparing its first urban electric SUV.
- Audi is continuing work on its electric sports car.
- Ferrari remains committed to its first fully electric model, expected this year.
This disparity confirms that the future of luxury automobiles is still far from fully defined.
