Lexus transports us to the city of Antwerp, with a stop in its exclusive diamond district, to unveil its most luxurious model. It’s an NX adorned with a fine layer of diamond dust that, when struck by light, reflects the characteristic brilliance of these gemstones.
As expected, Lexus’s new model, named “Diamond,” serves as the flagship for the brand’s latest campaign under the slogan “Feel More Every Moment.” With this tagline, Lexus aims to convey the sensory and driving allure of this groundbreaking model.
For the campaign shoot, the NX Diamond enjoyed a photo session befitting a museum piece. Centered around the car, surrounded by motion-detecting laser lights, it resembles a work of art or a precious jewel safeguarded by an array of security measures.
Debuting with plug-in hybrid technology, the NX has integrated innovations in graphic and computational design technology, coupled with the skills of renowned craftsmen in its development. This meticulous approach perfects every aspect of the vehicle, from its appearance to the sensations it imparts to the customer.
This supercar is also equipped with a range of technologies designed to enhance safety and comfort, including touch-sensitive switches on the steering wheel and cutting-edge connectivity. It embodies the philosophy of “Always Feel More” that Lexus seeks to convey to drivers of its vehicles. As the embodiment of this philosophy, the NX Diamond not only offers a luxurious and visually stunning experience but also integrates advanced features to ensure a secure and comfortable ride. This approach underscores Lexus’s commitment to delivering a holistic driving experience, where every detail is carefully considered and refined.
