McLaren, one of the world’s most exclusive sports car manufacturers, is preparing for a historic transformation. After decades focused solely on two-seater supercars, the British marque has unveiled its most ambitious plan yet: to launch a new model every year until 2028, including its first-ever SUV, internally codenamed “P47.”
The announcement was made during a global dealer meeting held near London, where McLaren revealed details of its upcoming product strategy. This project marks a turning point for the company, as it aims to expand its commercial reach and adapt to the luxury market’s evolving demands while maintaining its signature performance DNA.
The P47 SUV: McLaren’s leap into the luxury performance segment
The McLaren P47 will be the brand’s first five-seat, four-door vehicle. It will feature a hybrid powertrain based on a V8 engine with all-wheel drive — a setup designed to preserve McLaren’s trademark driving dynamics while offering greater practicality.
According to reports shared with attendees, the P47 will not be a plug-in hybrid but rather a traditional hybrid system designed to enhance responsiveness and acceleration. The SUV promises to deliver the same high-performance experience associated with McLaren’s supercars, but in a more versatile package suited for daily use.
The prototype shown to dealers was described as having “sculpted, muscular lines” and a coupé-like silhouette similar to the Porsche Cayenne Turbo GT, albeit slightly larger. It will reportedly feature 24-inch wheels, an aggressive aerodynamic design with a large rear diffuser, and a distinctive “spine” running down the center of the body.
McLaren’s new ownership and direction: the influence of CYVN Holdings
This bold product strategy comes after McLaren’s acquisition by CYVN Holdings, an investment fund based in Abu Dhabi, in early 2025. The group also owns stakes in Gordon Murray Technologies — the company behind the GMA T.50 — and in Chinese EV manufacturer Nio.
CYVN’s goal is to revitalize McLaren by injecting fresh capital and leveraging advanced technologies from its automotive portfolio. Through partnerships with Forseven, another CYVN-backed company specializing in electric mobility, McLaren will have access to hybrid and EV development expertise that will shape its next generation of vehicles.
A product offensive beginning in 2026
The first step in McLaren’s new roadmap will be the launch of the McLaren W1 in 2026 — a hypercar that introduces a new era of design and performance for the brand. In 2027, the company will debut the P34, a mid-engine hybrid coupé powered by a V6 engine producing around 800 horsepower. Positioned above the current Artura, the P34 will pay homage to the legendary McLaren F1 with a modern reinterpretation of its proportions and philosophy.
That same year, McLaren plans to release a high-performance version of the 750S called the 788HS, limited to just 200 units across both coupé and convertible body styles. This will be the final evolution of the current supercar line before its replacement arrives in 2028.
Meanwhile, the successor to the McLaren GTS will adopt a 2+2 grand touring configuration, offering a more comfortable and refined driving experience. By 2028, McLaren will also unveil a convertible version of the W1 hypercar, featuring a removable three-piece hardtop.
The P47 SUV: a shift in philosophy
The P47 SUV represents more than just a new model — it symbolizes a fundamental shift in McLaren’s identity. For years, the company stood among the few performance brands resisting the global SUV trend. However, with competitors like Ferrari (Purosangue), Lamborghini (Urus), Aston Martin (DBX), and Bentley (Bentayga) finding huge success in the segment, McLaren has decided the time is right to join the race.
The P47 will allow McLaren to reach a broader audience and expand into lucrative markets such as the Middle East, North America, and Asia, where luxury SUVs dominate sales. It will also provide the financial stability needed to fund future innovations and maintain the exclusivity of its sports car lineup.
The future of McLaren: balance between heritage and evolution
Through this new strategy, McLaren aims to strike a balance between its racing-inspired heritage and the realities of a changing automotive landscape. The company remains committed to extreme engineering, advanced aerodynamics, and cutting-edge design — but with a more diverse product range.
The real challenge will be preserving the brand’s exclusivity and signature driving feel as it ventures into new territory. If McLaren succeeds in merging performance, luxury, and technology within this next generation of vehicles, it could redefine its position in the global luxury car market — not only as a symbol of speed but also as an innovator of modern performance.
