It’s a time of change and progress, and the lion brand wants to reflect this through the logo that showcases its image worldwide. Thus, the French brand Peugeot announces the launch of an entirely new range of vehicles starting with the release of the new Peugeot 308, incorporating their new image.
Much more modern, the new Peugeot logo consists of a shield adorned with a magnificent lion’s head, a timeless symbol of the brand. This marks the eleventh version of a logo that first appeared in 1850 and now emerges from the creativity of Peugeot Design Lab, the most advanced studio of the French manufacturer.
For Peugeot, it signifies a significant step forward as the brand also faces the upcoming launch of Stellantis, the consortium that brings together PSA and Fiat-Chrysler, following the announced merger.
