On Friday, Porsche’s CEO, Oliver Blume, announced that the car manufacturer will establish a charging network for its customers alongside the launch of its third electric car and a hybrid 911. Blume stated that Porsche will create its own charging network specifically for Porsche owners and customers. The company plans to continue investing in and supporting existing infrastructure developments while acknowledging the demand for charging stations.
While it is too early to discuss the speeds or the number of stations, Blume confirmed that the first station will open in early 2023, with further construction to follow. CFO and board member Lutz Meschke mentioned that the company has identified charging site locations in Germany, Austria, and Switzerland. Although Europe will be the initial focus of the manufacturer’s infrastructure strategy, Meschke noted that Porsche will need to consider exclusive solutions for China and the U.S.
Meschke suggested that the charging stations could evolve into centers where owners can enjoy coffee, relax, or work, resembling what Audi is currently developing. Porsche has also raised its sales targets for electric vehicles, aiming for a 50% share of electrified sales by 2025, with 80% of sales specifically being battery electric models by 2030 (previously, the target was 80% electrified by 2030).
Despite supply chain challenges, Porsche’s Taycan deliveries doubled year-over-year, reaching 41,296 units in 2021. Taycan sales surpassed the iconic 911 in 2021, which itself set a new record with 38,464 units. Porsche highlighted that nearly 40% of all vehicles delivered in Europe in 2021 were electrified.
Blume discussed the upcoming 2024 electric Macan crossover, which will be the manufacturer’s second electric vehicle. He also announced that Porsche’s third electric vehicle will be a 718 sports car, scheduled for release in 2025. The Mission R electric race car concept, unveiled at the Munich Motor Show in September, likely provides a good indication of what to expect from the upcoming electric 718.
Blume confirmed that a hybrid 911 is in the works, but its focus will not be on efficiency. The model will not be a plug-in hybrid; instead, the hybrid electric vehicle (HEV) will feature a performance-oriented system similar to what Porsche used in the 919 hybrid race car.
